Expert strategy combined with midwest mentality.

I've built campaigns that moved millions. Managed budgets bigger than most small towns. Developed strategies for household names you see every day. But all that experience taught me something: the fundamentals that work for Fortune 500 companies work even better for businesses with heart.

The difference? I skip the corporate fluff and focus on what actually drives results. No jargon. No unnecessary complexity. Just proven strategies adapted for businesses that care about their customers as much as their bottom line.

Interested in learning more? Perhaps over a cup of coffee or a beer? Give that button a click.

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From campaign audits to conversion wins (and fails), this blog is packed with lessons I’ve learned the hard way. Whether you’re managing your own accounts or just want to see how a pro handles the pressure, you’ll find tactical advice, strategy breakdowns, and a few wild stories from behind the scenes.

The Tactical & Practical Blog

(a place for my ramblings, tips, and tricks)

The Reviews Are In

Kelsey has a fresh perspective for campaign management and was able to jump into campaigns right away and make big impact.

Her attention to detail and appetite for improved KPIs drives her teams and campaigns to new heights.

I look forward to another opportunity for me to tap into her expertise.

Kelsey works hard and goes over and above to ensure that the decisions she makes are:

A) backed by data
B) effectively communicated to all involved.

She is someone who sees the bigger picture in everything that she does and works to do what is best for both clients and teammates.

I brought Kelsey in to help fill a gap in my paid search team while we had several out on parental leave. She was able to jump right in and manage campaigns, take notes, recommend campaign changes, and attend client calls like a true extension of our team.

So thankful for her coming in and picking things up while we were in the middle of absolute chaos. I knew things were in great hands from day one.

Your Favorite Campaign’s
Favorite Freelancer.

After a decade in the ad agency world, I walked away with more than caffeine habits and PTSD, I took with me strategy, structure, and the fire to do things better. Now, I help small and mid-sized businesses scale smarter with campaigns that don’t just look good, but actually perform.

With me you get someone who can troubleshoot a campaign hiccup, write killer copy, and adjust your lead form without calling in five different people.

Oh! And I’m a mom. Which means I get things done. Fast. Thorough. Picking up the pieces that are left behind. You want someone like that on your side.